Meet Forever Bridal Productions Ltd.
Meet Forever Bridal
Forever Bridal Productions began with a love story. The owners, Dom and Laura, met, fell in love, and were married in 1991 here in Raleigh, Laura's hometown. After a brief stay in New Jersey in which Dom exhibited in bridal shows nationwide, the couple developed a plan to start their own bridal show production company in the Triangle. They settled in Raleigh and Forever Bridal was born..
In 1995, the company held its first bridal show, featuring 25 vendors. The show attracted over 100 brides. With Dom as the financial manager and people person, and Laura as the creative force behind the company's marketing campaigns, they succeeded in growing Forever Bridal into the premiere bridal show producer of North Carolina. The company now hosts four shows a year, including North Carolina's largest, attracting thousands of brides and over 250 vendors.
The couple never stops developing their business, constantly focusing on how they can enhance the bride's experience. This has led to the production of the Dream It • Plan It • Live It• wedding organizer and an interactive set of online wedding planning tools called My Bridal Suite, exclusively designed for today's busy bride-to-be. Although their company has grown, they pride themselves on keeping it a local powerhouse and appealing to and enhancing the Triangle community. Their shows have attracted both local and national sponsors including Bride's Magazine, the Knot, Men's Wearhouse, Belk, The Hall & Gardens at Landmark, WRAL TV-5, and G105.
In 2002, Laura and Dom founded the Triangle Bridal Association, an association of wedding-related businesses in the Research Triangle committed to serving local brides. Since its formation, the association has grown to include many local businesses.
Forever Bridal is a proud member of Bridal Show Producers International (BSPI), a professional association for bridal show producers. A fixture at the annual BSPI conferences, Laura and Dom have set trends, served as industry expert panel members to other show producers, and are 3-time BSPi Star Award winners for image, branding and marketing pieces. In 2010, Laura was voted by the membership to a board member position where she currently sits as the director of Image and Branding for BSPI.
Laura was born and raised in Raleigh and remains a southern girl at heart. Beginning a gymnastics career at the young age of 6 was undoubtedly the start of her creative and motivated nature. As she entered Enloe High School, Laura's leadership qualities began to take shape as she proudly served as captain for several sports earning her an MVP award and state title in gymnastics. In 1985 she continued on to East Carolina University where she met Dom, a fellow Pirate athlete and together they shared a passion for the commitment and involvement in school with both sports and academics. She quickly found her niche in the Interior Design department and earned a BS degree in 1989.
After graduation, she and Dom became engaged and spent the next 18 months planning their wedding. She and Dom married in 1991 and complement each other both at work and home. They both also enjoy the challenges of raising four children, Dominick 21, Jacqueline 18, Anthony 16 and Matteo 13. Her passion for creativity and organization are definitely evident in her family life. Laura thrives on the daily routine of laundry, dishes and being the kids chauffeur! Seriously though, sewing, gardening and decorating top her list of favorite hobbies. She also loves to socialize with her network of "moms" and wedding peers, whether it's drinks and dinner or a quick update on facebook.
Laura's vision has always been to inspire and educate both the bride and the local business with her creative and contemporary style. As a wedding marketing and branding specialist, ideas are never lacking. Being an industry trade show leader, her unique approach and superb organization has made a strong impact on the local bridal market. Laura's ongoing enthusiasm has resulted in the design and development of countless products, services and literature aimed at improving her company image, as well as marketing and branding Forever Bridal. It's easy to see where she acquires her inspiration for life and work.
Dominick was raised in the small town of Boonton, NJ with his mom, dad and three sisters. Always organized and planning events for all his friends, Dominick quickly became the go to guy that everyone was comfortable with in looking to for direction. His leadership skills carried over to the sporting arena where Dominick excelled. In 1981, he attended the prestigious Delbarton School; one of the countries top catholic prep schools. By his senior year was named team Captain for both Football and Baseball. His summer vacation was spent with long hours operating the family business and learning the necessary skill set needed to manage and maintain the company. Taking on such great responsibility as a youngster, Dominick rapidly developed people skills and created his own management style.
In 1985, Dominick ventured south and attended East Carolina University where he studied Business Administration while playing baseball for the Pirates. Through the athletic program at ECU is where he met his wife, Laura, captain of the nationally bound cheerleading squad. The two began dating in April of 1987 and have become inseparable ever since.
Building a company from scratch is a challenge in any industry, but the couple never faltered. With each passing year they slowly gained market share and Dominick continued to move forward in developing new strategies to help businesses market themselves. Dominick's passion for educating the bride has led to the development of a one of a kind contact management software system that gives each bride control over her own account. Since 1995, Forever Bridal has welcomed tens of thousands of brides to their shows. In addition, the satisfaction of successfully assisting hundreds of businesses in their marketing efforts goes without saying.
Dominick certainly has his feet firmly planted in the local wedding community, but he is most proud of his wife, four children, and the excitement that brings every day.